Build a business people feel.
Strategic advising for founders who refuse to lose what makes them irreplaceable.
Good brands solve a problem.
Iconic brands fill a void.
.jpg)
"You’ll spend your life saying ‘Holley with an E.’ That was our gift to you."
- My father
"You’ll spend your life saying
‘Holley with an e.’
That was our gift to you."
- My father
Hi, I'm Holley
with an e.
That relentless focus on how we made people feel was the driving force of the company, which grew into a category-defining floral business I eventually sold.
I know what growth feels like from the inside. The pressure on your team. The strain on your systems. The quiet fear that scaling might dilute the very thing that made your brand magnetic.
The With An E™ Framework was built from that tension. Not to make you bigger, but to make sure what matters most about your brand survives the growth.
You've outgrown your own playbook. Let's write the next one.
Somewhere between where you started and where you're standing now, you can feel it: The thing that got you here is starting to work against you. Maybe you're holding too tightly to too many things. Maybe you can't scale what only lives in your head. Maybe you're ready to make a push for growth — a rebrand, a partnership, an exit — and you want to do it right.
This is for the founder who knows they're on the edge of something bigger and wants a strategic thought partner who's scaled a business, sold it, and can help you see what you can't see from the inside.
How to Work Together
Whether you want a sharp diagnosis, ongoing advisory, or a full reset — there’s an entry point.
Start where you are. Move deeper when you’re ready.
Edge Audit
A free, focused outside perspective on your brand, using my With An E™ framework for breakout growth.
You’ll walk away with a grounded sense of your biggest opportunities, along with a targeted exercise to help you gain immediate clarity and take the first step.
Advisory
Ongoing strategic support for founders ready to grow without compromising the heart of their brand.
Using the With An E™ framework, we'll build clarity, perspective, and a recommended path forward without compromising your message or team.
Founder Salons
Intimate gatherings for thoughtful founders navigating growth, identity, and expansion — where conversation, hospitality, and strategy meet.
Coming Soon →Portugal Intensive
Founder retreats and working sessions at a private quinta outside Lisbon. For those who need distance from the business to finally see the whole picture.
Stay in the Know →
—
The With An E™ Framework
End GameBefore a single strategy is built, we align on what winning actually looks like for you. An exit looks different than a legacy. Knowing the difference changes everything.
EmotionYour customers aren't just buying your product. They're buying a feeling, an identity, a belief. We'll name it — and once you can name it, you can build a story around it.
EdgeYour brand has a fingerprint no competitor can replicate. We'll find it, articulate it, and make sure it's doing the work it should be doing in every room you enter.
ExecutionThe vision in your head needs to live in your business without you holding it there. We'll build the systems that translate your brand's soul into how your team thinks, decides, and shows up — so the standard doesn't depend on you being in the room.
ExpansionWith the foundation solid, where does growth come naturally? (Hint: it's usually closer than you think, and it starts with the people already in your corner.)
You don't need someone to tell you what's broken. You need someone who can help you see the full picture — and the nerve to do something with it.